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ace turtle launches Wrangler® stores in Bareilly, Uttar Pradesh and Purnea, Bihar

These launches mark a significant step in strengthening Wrangler®’s footprint across the states of Bihar and Uttar Pradesh, further expanding the brand’s presence in India’s high-potential growth markets.

Bengaluru, May 13, 2025 — ace turtle, India’s leading technology-driven retail company, today announced the launch of two new Wrangler® stores—one in Bareilly, Uttar Pradesh, and the other in Purnea, Bihar—marking a significant milestone in the brand’s continued expansion across emerging Indian markets.
The new stores are located at Phoenix United Mall in Bareilly and in New Market in Purnea. These back-to-back launches underscore Wrangler®’s commitment to making high-quality, trend-forward denim and apparel more accessible to consumers in fast-growing Tier 2 and Tier 3 cities in India.
Both stores are tech-enabled and omnichannel-ready, designed to offer a seamless shopping experience. They will not only serve walk-in customers but also function as local fulfillment hubs for online orders, enhancing last-mile efficiency and customer convenience.
“We’re excited to bring Wrangler® to Purnea and Bareilly—two cities that represent the rising aspirations of a new India,” said Nitin Chhabra, CEO, ace turtle. “This expansion reflects our commitment to taking Wrangler® beyond metro cities and delivering a world-class shopping experience powered by technology, style, and innovation.”
These launches reinforce Wrangler®’s focus on redefining the retail experience in India through digital innovation, personalized engagement, and a diverse product range tailored to the evolving tastes of Indian consumers.

About Wrangler®:
Wrangler®, of Kontoor Brands (NYSE: KTB), has been an icon in authentic American style for 75 years. With a rich legacy rooted in the Western lifestyle, Wrangler® is committed to offering superior quality and timeless design. Its collections for men and women look and feel great, inspiring all those who wear them to be strong and ready for everyday life. Wrangler® is available in retail stores worldwide. For more information, visit www.wrangler.in.

About ace turtle:
ace turtle, new India’s leading tech-native retail company is spearheading the retail industry’s next phase of transformation. The company is vertically integrated from design, local manufacturing and marketing to reach consumers directly. ace turtle is powered by its proprietary technology which uses data science from design to fulfilment to meet ever-evolving consumer expectations. Bengaluru-based ace turtle is the exclusive licensee of iconic global brands Lee®, Wrangler®, Toys“R”Us®, Babies“R”Us® and Dockers® for India and other South Asian markets.