Launched as India’s pioneer omnichannel commerce company in Bengaluru
2016
2016
Launched SaaS Platform Rubicon 1.0, our proprietary omnichannel commerce technology platform for brands and retailers
2017
2017
Raised first round of institutional funding from Vertex Ventures, the venture arm of Temasek, Corporate Venture Fund of CapitaLand, Singapore, Innoven Capital, Singapore and Innoven Capital, India
Launched Rubicon 2.0, the advanced version of Rubicon with innovative features for our SaaS clients
Selected for Microsoft Accelerator’s 11th cohort of B2B tech startups
2018
2018
Launched fulfilment as a value-added service for SaaS clients
2019
2019
Became the market leader in India in omnichannel enablement for retail brands
2020
2020
The company became EBITDA positive for the first time
2021
2021
Launched the Licensed Brands vertical by acquiring long-term licenses of Lee & Wrangler from Kontoor Brands for India & select South Asian markets
Raised capital from Rianta Capital, Switzerland and Vertex Southeast Asia, Singapore
The company became PAT-positive for the first time
2022
2022
Launched a new tech platform Connect to digitise and enable retail store operations
Transformation of Lee and Wrangler India businesses into omnichannel and tech-driven operation
2023
2023
Exited the SaaS business with the exception of a few strategic Clients
Secures USD 34 Million (INR 293 Cr) in Series B Funding to Lead Indian Retail Sector’s Next Phase
2024
2024
Opened more than 35 stores of our portfolio brands in various cities
2025
2025
Entered into an exclusive and long-term licensing partnership with US-based WHP Global to expand iconic denim brand G-STAR in India.