About Us


ace turtle is a vertically integrated tech platform transforming retail through technology. It’s at the forefront of new-age commerce bringing efficiency and scalability through the digital transformation of traditional Brands and Retailers. Ace turtle has two business verticals – 1. SaaS and 2. Licensed Brands. ace turtle, with its proprietary platform – Rubicon, integrates online and offline retail channels enhancing efficiency and scalability through omnichannel transformation by intelligent use of data. Rubicon is used by large Global Brands as a SAAS Platform and is also leveraged by ace turtle for its licensed Brands portfolio. Its Licensed Brands portfolio includes long-term licenses of marquee brands Lee, Wrangler, Toys”R” Us, and Babies”R” Us. It has a complete vertical offering from design, local sourcing to D2C for western brands for the Indian Market.


ace turtle is backed by investors such as Singapore based Vertex Ventures, the venture arm of Temasek Holdings and C31 Ventures, the venture arm of CapitaLand.