In 2021, ace turtle acquired the exclusive long-term licensing rights for Wrangler in India and select South Asian markets. Within a short time, we transformed Wrangler’s business, leveraging our omnichannel technology capabilities and unique operating model.
The Hudson brothers establish Hudson Overall Company, Greensboro, NC They manufactured overalls and ‘work wear’.
Hudson Overall Company changes its name to become The Blue Bell Overall Company.
Blue Bell launches Big Ben overalls with sanforized denim (a denim innovation).
Blue Bell acquires Casey Jones work clothes company and with it a rarely used brand name – Wrangler.
Blue Bell starts to develop a jeans line for cowboys. Blue bell workers take part in a contest to give the jeans a brand name, WRANGLER.
Wrangler officially becomes a denim manufacturing company with a simple ambition: to create the world’s best five pocket jeans. 11MWZ, the first Wrangler jeans, designed in conjunction with Rodeo Ben, is introduced to the American public.
The blue bell technician came up with a unique fabric weave which involved a Broken Twill line. This provided the much needed fabric stability that eliminated the twisting of the leg seam when washed.
Wrangler jeans become an icon of youth culture, synonymous with teenagers the world over.
Wrangler launches its best-seller fit, Texas, named after the Lone Star State.
VF Corp bought a 60% stake in a JV with Arvind to sell Wrangler products in India
VF Corp completes the separation of its Jeanswear organisation into a new entity called Kontoor Brands that now owns Wrangler jeans
ace turtle acquires exclusive licencing rights for Wrangler in India. Under this agreement, ace turtle designs, manufactures, markets and distributes superior quality Wrangler products in India