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Growing up together!

Introduced in 1996, Babies”R”Us has been known as the most trusted authority on parenthood. Millions of new and expecting parents, grandparents and caregivers around the world rely on Babies”R”Us as the go-to resource for the best baby products, advice, registry and savings for their family. Today, Babies”R”Us can be found across stores and e-commerce sites in over 25 countries across North America, Europe, Asia, Africa, Australia and the Middle East.

ace turtle chapter

Click Here to shop now

The Legacy of Babies“R”Us

1948
1958
1960
1984
1996
1998
2021
2023

1948

Charles Lazarus opens Children’s Bargain Town, a children’s furniture store in Washington, D.C.

1958

A second store is opened under a new name, Toys”R”Us, with the now iconic backwards “R”.

1960

Geoffrey the Giraffe is introduced along with the famous jingle, “I don’t want to grow up. I’m a Toys”R”Us kid!”

1984

Toys”R”US opens in first international wholly owned store in Canada and licensed operation in Singapore.

1996

A successful expansion into children’s clothing resulted in the opening of the first Babies”R”Us store.

1998

Toysrus.com is launched, becoming one of the fastest growing websites in the toy and baby world.

2021

ace turtle and Flipkart formed a JV that secured the long-term license of Babies“R”Us in India through a strategic partnership with WHP Global, the controlling shareholder of Toys“R”Us.

2023

ace turtle will launch Babies"R"Us in India

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