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ace turtle and WHP Global Forge Strategic Partnership to Expand G-STAR business into India’s Fashion Market

Bengaluru/New York, October 08, 2025 – ace turtle, India’s tech-driven retail powerhouse transforming shopping experiences, and WHP Global, one of the world’s fastest-growing brand management firms, today announced a long-term licensing deal to expand and strengthen the presence of the iconic denim brand G-STAR in India.
Under the terms of the agreement, ace turtle will acquire exclusive rights to build and grow G-STAR’s footprint in India across multiple channels, including standalone stores, shop-in-shop formats, and e-commerce. The partnership will leverage ace turtle’s deep retail expertise and understanding of India’s dynamic consumer landscape.
“We are excited to partner with WHP Global and G-STAR, a brand celebrated for its pioneering denim craftsmanship, to offer Indian consumers a new and premium fashion experience,” said Nitin Chhabra, Founder and CEO of ace turtle. “This collaboration is aligned with our ambition to create customer-centric, technology-enabled retail solutions while expanding access to world-class brands across India’s growing fashion market.”
“India’s fashion market is undergoing rapid transformation and growth,” said Stanley Silverstein, Chief Commercial Officer of WHP Global, which owns the G-STAR brand. “As part of our continued global expansion, we believe G-STAR will inspire and connect with fashion-conscious consumers, while setting new benchmarks for how premium brands can engage with local markets.”
The partnership is expected to accelerate G-STAR’s expansion into India’s booming retail space and enhance consumer access to premium denim and lifestyle products. ace turtle is committed to blending global design sensibilities with localized strategies to meet the evolving expectations of fashion-savvy Indian consumers.
About G-STAR
G-STAR is dedicated to the cloth, the craft and the culture of denim since 1989. It has a unique position as a progressive denim brand, creating the future of denim. G-STAR is driven by creativity, constantly turning ideas into denim, while consistently following their own distinctive path. The premium denim brand operates worldwide with a focus on the United States, Europe, Japan and South Africa.
About WHP Global
WHP Global (www.whp-global.com) is a leading brand management platform founded in 2019 to acquire and grow consumer brands. Its portfolio includes 12+ powerful brands across fashion, sports, and hardgoods, generating over $7 billion in annual retail sales across 80+ countries. Headquartered in New York with offices worldwide, WHP Global partners with more than 200 leading operators and drives strategic value through proprietary initiatives, including an internal AI Innovation Lab. For brand news and updates, follow WHP Global on Instagram and LinkedIn.
About ace turtle
ace turtle is India’s leading tech-native retail company, reimagining the future of fashion through design, local manufacturing, and technology-driven consumer engagement. Headquartered in Bengaluru, ace turtle is the exclusive licensee in India and South Asia for iconic global brands including Lee®, Wrangler® and Dockers®. The company’s proprietary technology integrates data science from product design to fulfillment, enabling it to meet evolving customer needs with precision.
India’s Retail Market India’s fashion retail industry is currently valued at around USD 60 billion and is expected to grow to USD 125 billion by 2030, driven by rising disposable incomes and increasing brand consciousness among younger demographics.
For media inquiries, please contact:
For ace turtle:
Rasul Bailay
Email: rasul.bailay@aceturtle.com
Mobile: +91 98103 04675
For WHP Global:
Jaime Cassavechia
jaime@ejmediagroup.com