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ace turtle Ties Up Exclusively with Shoppers Stop for G-Star Expansion in India

Bengaluru / Mumbai, October 13, 2025: ace turtle, India’s tech-driven retail powerhouse transforming shopping experiences, and Shoppers Stop Ltd, India’s largest listed department store operator, today announced a long-term partnership to sell G-STAR to Indian consumers through Shoppers Stop’s extensive retail network.

The agreement kicks off with G-STAR shop-in-shops at 24 Shoppers Stop locations across key Indian cities including New Delhi, Mumbai, Kolkata, Lucknow, Hyderabad, Chandigarh, Jaipur, Siliguri and Pune among other cities, with plans to scale further in the coming months. This partnership combines ace turtle’s technology-led retail expertise and Shoppers Stop’s expansive presence of over 100 department stores, marking a significant milestone in G-STAR’s growth journey in India.

Speaking on the announcement, Nitin Chhabra, Chief Executive Officer, ace turtle, said: “This partnership with Shoppers Stop is a key step in our strategy to expand G-STAR’s presence in India. With Shoppers Stop’s strong retail network and customer base, coupled with our technology-driven omnichannel capabilities, we are confident of unlocking the brand’s full potential and catering to the evolving fashion aspirations of Indian consumers.”

Mr. Kavindra Mishra, Customer Care Associate, MD and CEO, Shoppers Stop, “Shoppers Stop has always been the one-stop destination for leading fashion and lifestyle brands in India. G-STAR strengthens our portfolio by bringing international fashion brands that resonate with today’s evolved consumers. This partnership not only gives G-STAR the right platform to expand in India but also allows us to deliver on our promise of a seamless shopping experience that combines quality, contemporary style and accessibility.”

About ace turtle:
ace turtle, new India’s leading tech-native retail company, is spearheading the retail industry’s next phase of transformation. The company is vertically integrated from design, local manufacturing and marketing to reach consumers directly. ace turtle is powered by its proprietary technology which uses data science from design to fulfilment to meet ever-evolving consumer expectations. Bengaluru-based ace turtle is the exclusive licensee of iconic global brands Lee®, Wrangler® and Dockers® for India and other South Asian markets.

About Shoppers Stop Ltd. 

Shoppers Stop Ltd. is the nation’s leading premier retailer of fashion and beauty brands, established in 1991. Spread across 114 department stores, the Company also operates 10 premium home concept stores, 82 Specialty Beauty stores of M.A.C, Estée Lauder, Bobbi Brown, Clinique, Jo Malone, NARS, Armani Beauty, Prada Beauty and SS Beauty, 75 Intune stores and 20 Airport doors, occupying area of 4.5 M sq. ft. Shoppers Stop is home to one of the country’s longest running and most coveted loyalty program ‘First Citizen’. The Company’s one-of-a-kind shopping assistance service, ‘Personal Shopper’ is revolutionizing the way Indian’s shop, bringing more value, comfort, and convenience to customer experiences. The brand’s diversified Omni channel offers over 800+ recognized and trusted brands across an incomparable range of products that together serve our overarching objective of delivering customer delight.

 

Contact:

For ace turtle:
Rasul Bailay
rasul.bailay@aceturtle.com 
Mobile: 9810304675

 

For Shoppers Stop:

Pooja Thakkar

Pooja.Thakkar@shoppersstop.com

Mobile: 9999868196