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ace turtle teams up with Funky Monkeys to launch indoor play areas across its Toys“R”Us stores in India

  • First collaborative centre opens in March 2024 at Toys“R”Us flagship store in Bandra, Mumbai

National, March 13, 2024:  ace turtle, India’s leading technology-native retail company and Funky Monkeys, India’s premier indoor play center today announced their partnership to launch Indoor Play Areas at Toys“R”Us stores across the country. The first collaborative venture between Funky Monkeys and ace turtle will unfold within the expansive 12,500 sq ft. Toys“R”Us flagship store located at Linking Road, Bandra in Mumbai.

The new space will showcase the best of what each brand offers and ensure that kids who visit have the time of their lives from the moment they set foot in! Funky Monkeys will be opening its play center on the top floor of the Toys“R”Us flagship store, offering its signature play and birthday party experiences for kids. Spanning multiple floors with a wide assortment of international and Indian toy brands, the Toys“R”Us flagship store, launched in December 2023, has redefined the toy shopping experience. With the new addition of the Funky Monkeys Play Area, families and kids can now look forward to a greater experiential shopping experience in the store.

“Partnering with Toys“R”Us India is a unique opportunity for Funky Monkeys to offer our unparalleled play experiences for kids in a fun, safe and clean indoor environment. Toys“R”Us globally has been the most trusted destination for children and parents looking for toys for more than 70 years and we are excited to partner with them and share our expertise in Indoor Play Management,” said Binita Bodani Putcha, Founder & Managing Director, Funky Monkeys Play Centers.

“We look forward to opening many more Centers along with Toys“R”Us as they expand to other cities across India. Kids and parents can now experience a world class integrated experience of shopping for toys and playing within the same space!” said Sanjay Ghadiali, Co-Founder & Director, Funky Monkeys Play Centers.

Commenting on the partnership, Nitin Chhabra, CEO, ace turtle, the exclusive licensee of Toys“R”Us in India said, “We are excited to have partnered with Funky Monkeys Play Centers, India’s premier indoor play center & birthday party venue for kids and to launch a play area at our Bandra store. At India’s largest high-street toy store, we aim to offer more than just a visit – we want families to enjoy a memorable and delightful time together, creating moments of joy and recreation. We look forward to providing the globally renowned and signature toy shopping and playing experience to kids and their parents in Mumbai.”

Funky Monkeys Play Centers are exclusively designed for children aged 6 months to 14 years and offer hands-on discovery and learning through spontaneous and unstructured ‘Free Play’, while incorporating elements of fun and entertainment. Each center has two play zones – a Toddler Zone & a Junior Zone, offering a unique environment for kids to ‘Play & Learn’ in along with a full-service café and birthday party area.

In 2023, ace turtle unveiled the first Toys“R”Us store in India in Hyderabad and the flagship Toys”R”Us store in Mumbai both of which have received phenomenal response from customers. ace turtle plans to expand the retail footprint of Toys“R”Us to other cities in India this year. Additionally, customers across India have been shopping for their favourite toys from the online store www.toysrus.in.

About Funky Monkeys Play Centers Pvt. Ltd:

Established in 2012, Funky Monkeys is India’s Premier Indoor Play Center & Birthday Party Venue for Kids with 10 world-class, indoor play centers across Mumbai, Bengaluru, Ahmedabad, Surat, Amritsar and Chennai. Funky Monkeys offers fun and exciting play areas for toddlers and kids aged 6 months to 14 years in a safe, friendly and fun environment. Their play areas have state-of-the-art equipment that meets the highest international safety standards and certifications. Headquartered in Mumbai, Funky Monkeys is the leader and pioneer in the indoor play center segment for kids in India.

About Toys“R”Us:

Toys“R”Us® has been a global leader in the toy category celebrating the joys of childhood and play with kids of all ages for more than 70 years. Geoffrey the Giraffe™, the beloved mascot of Toys“R”Us®, is adored by millions of kids and their families around the world. The brand generates more than USD$2 billion in global retail sales annually through 1,400+ stores and e-commerce businesses in 31 countries.

About ace turtle:

ace turtle, new India’s leading tech-native retail company is spearheading the retail industry’s next phase of transformation. The company is vertically integrated from design, local manufacturing and marketing to reach consumers directly. ace turtle is powered by its proprietary technology which uses data science from design to fulfilment to meet ever-evolving consumer expectations. Bengaluru and Singapore-based ace turtle is the exclusive licensee of iconic global brands Lee®, Wrangler®, Toys“R”Us®, Babies“R”Us® and Dockers® for India and other South Asian markets.