Catalog Head

A catalog manager is responsible for overseeing the creation, maintenance, and organization of a company’s product catalog. Their primary role is to ensure that the catalog is accurate, up to date, and effectively presented to customers or clients.

Key Responsibilities:

1. Catalog Development: Collaborate with product managers, marketing teams, and suppliers to gather product information, specifications, and images to create a comprehensive catalog. Ensure that the catalog accurately reflects the company’s products or services.
2. Catalog Maintenance: Regularly review and update the catalog to add new products, remove discontinued items, and modify existing listings. Ensure that product information, pricing, and availability are accurate and up to date.
3. Data Management: Organize and manage product data within the catalog, including categorization, tagging, and attributes. Maintain data integrity and quality control to ensure consistency and accuracy across all catalog entries.
4. Content Creation: Write persuasive and SEO-friendly product descriptions, highlighting key features, benefits, and unique selling points. Optimize product titles, meta tags, and other content elements for search engine visibility and improved conversion rates.
5. Catalog Maintenance: Regularly update the catalog to add new products, remove discontinued items, and modify existing listings. Monitor and manage inventory levels, ensuring accurate stock availability information is displayed to customers.
6. Catalog Presentation: Collaborate with design or creative teams to present the catalog in an attractive and user-friendly format. Consider the use of visuals, layout, and navigation to enhance the user experience and facilitate product discovery.
7. Cross-Functional Collaboration: Work closely with various departments, including marketing, sales, e-commerce, and procurement, to understand their catalog-related needs and align catalog strategies with overall business objectives.
8. Performance Analysis: Monitor catalog performance metrics, such as conversion rates, click-through rates, and customer feedback, to identify areas for improvement. Make data-driven decisions to optimize the catalog’s effectiveness and impact on sales or conversions.
9. User Experience Optimization: Collaborate with UX/UI designers to create an intuitive and user-friendly catalog layout. Ensure easy navigation, effective filtering and sorting options, and seamless integration with search functionalities to enhance the customer shopping experience.

What we are Looking for:

1. Must have 8+ years of relevant working experience.
2. Strong understanding of eCommerce platforms, online retail best practices, and industry trends.
3. Familiarity with product taxonomy, categorization, and online merchandising techniques.
4. Data Management and Analysis: Proficiency in managing and manipulating product data within eCommerce platforms or product information management (PIM) systems. Experience with data analytics tools to derive insights and make data-driven decisions.
5. Attention to Detail: Meticulous and accurate when working with product data, ensuring that information is correct and consistent across the catalog.
6. Excellent written and verbal communication skills. Ability to create clear, concise, and compelling product descriptions that resonate with the target audience.
7. Excellent communication skills to collaborate with various stakeholders, including vendors, suppliers, marketing teams, and designers. Ability to translate business requirements into effective catalog strategies.
8. Analytical Abilities: Strong analytical and problem-solving skills to identify patterns, trends, and opportunities for catalog optimization. Proficiency in using data analytics tools or platforms is a plus.
9. Technical Proficiency: Familiarity with eCommerce platforms, content management systems (CMS), and digital marketing tools. Basic knowledge of HTML, CSS, or other web development languages is advantageous.
10. Project Management: Strong organizational and multitasking skills to manage multiple projects, prioritize tasks, and meet deadlines in a fast-paced eCommerce environment.

About Ace Turtle
ace turtle, new India’s leading tech-native retail company is spearheading the retail industry’s next phase of transformation. The company is vertically integrated from design, local manufacturing and marketing to reach consumers directly. ace turtle is powered by its proprietary technology which uses data science from design to fulfilment to meet ever-evolving consumer expectations. Bengaluru and Singapore-based ace turtle is the exclusive licensee of iconic global brands Lee®, Wrangler®, Toys“R”Us®, Babies“R”Us® and Dockers® for India and other South Asian markets.