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Brand Marketing Manager

About Ace Turtle
Ace Turtle, new India’s leading tech-native retail company is spearheading the retail industry’s
next phase of transformation. The company is vertically integrated from design, local
manufacturing, and marketing to reach consumers directly.
Ace Turtle is powered by its proprietary technology which uses data science from design for
fulfilment to meet ever-evolving consumer expectations. Bengaluru and Singapore-based Ace
Turtle is the exclusive licensee of iconic global brands Lee®, Wrangler®, Toys“R”Us®,
Babies“R”Us® and Dockers® for India and other South Asian markets.
About the role:
You are passionate about building brands. You love understanding technology, and the story behind every
launch or feature update, why we built it, how would it change the user s life, and more. You are curious
about micro and macro developments and be able to identify brand marketing opportunities in the same.
You have a desire to try out new things. You can put traditional and non-traditional marketing strategies
and tactics at play and have the itch to reinvent the playbook, if that’s what it takes. You will partner with
community, product, design and business teams to deliver brand experiences that delight our customers
and drive business results. You will report to the Creative Director.
What you will own:
• Develop product positioning, value proposition and messaging, driven by creator
requirements and data
• Analyze creator needs, market trends, and competitive developments to define future
product road map of brands and work closely with the product team in developing the same
• Define and build the brand value for brand with consistent messaging and assets on all fronts
– product, website collateral, creator and partner communications
• Plan and deliver multiple brand campaigns throughout the year from planning stage all the
way to delivery while working hand in hand with other cross-functional teams
• Leverage audience insights and data to understand how best to engage with our core
audience, delight and surprise them by bringing those campaigns to life with innovative and
creative work that cuts through
• Be the voice of the creator – Understand creator needs and pain points through one-on-one
interactions directly with them or other business stakeholders and through data analytics
• Steer all brand marketing activities in line with OKRs and brand strategy – driving
innovations, brand consistency and efficiency
• Identify new opportunities to build the brand perception in India, create new ideas and
activities and work closely with cross-functional teams to kick off key initiatives
• Work with other cross-functional teams and agencies including Creator, Content, and
Partnership teams, as well as creative, media and digital agencies to ensure campaigns are
extended across all touchpoints.
• Coordinate the in-depth evaluation of your campaigns and proactively optimize strategies
based on learnings
• Set up measurement and track performance of all marketing campaigns
• Utilize in-depth marketing research, customer insights and market segment developments
Who you are:
• 5-7 years of experience in brand marketing, preferably in consumer internet industry
• Excellent project management skills and a successful track-record of project delivery, well
organized and a keen sense for details
• Experience in leading and cooperating closely with agencies and external creative teams
• Able to create visionary ideas while at the same time handle daily business
• Skilled communicator and relationship-builder who can convey ideas effectively, both
verbally and in writing.
• Thrives in a fast-paced environment; comfortable multi-tasking and taking the lead
• Detail-oriented, responsive to feedback, and comfortable with tight deadlines
• Open-minded, optimistic, can-do attitude, and want to have fun while working.
• Strong spoken and written English, other language skills are a plus.

    Resume/CV*