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Triumph partners with ace turtle to expand its omnichannel presence in India

Bangalore, 15 June 2021: Triumph International India Private Limited, the world’s leading lingerie brand, has partnered ace turtle, India’s leading omnichannel platform company to strengthen its omnichannel presence in India. ace turtle will enable Triumph Group with a Unified Commerce Platform that supports various omnichannel use cases and drive seamless customer experience at scale across digital channels.

Speaking on the partnership, Santhosh Sivaramakrishnan, Commercial Director, India and Sri Lanka, Triumph International said “Our constant endeavour is to curate every part of the Triumph experience around the customer. In an era shaped by the pandemic, a key focus area for us has been to increase our omnichannel presence, while providing a seamless experience across each channel. In this endeavour we are happy to partner with ace turtle as their highly scalable solution will play a critical role in providing a seamless and standardized experience to our consumers across platforms with uniform prices, styles, service benefits, consumer understanding, and size availability.”

Powered by machine learning, ace turtle’s Unified Commerce Platform, Rubicon 3.0 supports various omnichannel use cases such as inventory lying anywhere can be sold across channels, fulfilling orders from any stock points (retail stores, warehouses, and distributors) and a single view of product, inventory, and customer through a single platform.

Speaking on the partnership, Nitin Chhabra, CEO, ace turtle said “Triumph has successfully created a reputation for providing outstanding quality and exceptional craftsmanship to its customers. We are excited to be a part of the market leader who is continuously engaged with consumer’s needs and wishes. We are confident that our omnichannel platform Rubicon will enable Triumph to improve business efficiency and accelerate business growth across channels”.

About Triumph:

Triumph Group, one of the world ́s leading intimate apparel companies, develops, produces and markets intimate apparel, sleepwear and swimwear for its brands Triumph® and sloggi®, through wholesale customers and its own stores and e-commerce.

Triumph has brought about its success from humble beginnings more than 130 years ago, to a global corporation that is one of the few companies in the apparel industry that still remains family owned. Today the Triumph Group joins the ranks of global leaders in the lingerie sector, with a multifaceted product palette that is sold in more than 120 countries, from Norway to South Africa and from Mexico to India. This is taken care of by around 40,000 trade customers, with whom Triumph has traditionally had close relations, in addition to a dense network of 4,050 controlled points of sale, which are operated both by partners and by Triumph itself. The company is mindful of the fact that innovative, quality products must be accompanied by excellent service in order to satisfy demanding consumers.

The brand entered India in March 2002 and has a strong presence across all sales channels. The distribution in India spans over 75 cities via direct supply having more than 1,000 points of sale. The brand is currently present in more than 200 counters across India including leading large format stores, more than 650 MBO stores and multiple e-commerce portals. For more information, please
visit http://www.triumph.com

About ace turtle:

ace turtle is a technology-driven platform company that drives omni-channel commerce transformation for brands. ace turtle, with its proprietary platform – Rubicon, integrates online and offline retail channels enhancing efficiency and scalability through omni-channel transformation by intelligent use of data. Rubicon is used by large Global Brands as a SAAS Platform and is also leveraged by ace turtle for its licensed brands portfolio. ace turtle is backed by investors such as Singapore-based Vertex Ventures, the venture arm of Temasek Holdings and CapitaLand, Asia’s leading mall owner and operator. For more information, please click on www.aceturtle.com