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ace turtle Launches First Toys“R”Us® store in Bengaluru

– Opens Third Toys“R”Us® store in India at Bhartiya Mall of Bengaluru 

– Plans to launch 12 stores this year across India

Bengaluru, March 27, 2024: ace turtle, India’s leading technology-native retail company today launched Bengaluru’s first Toys“R”Us® store at Bhartiya Mall of Bengaluru. This marks a significant step in ace turtle’s strategic plan to expand Toys”R”Us presence in India, with a commitment to launching 12 stores in 2024. Toys“R”Us® currently has two operational stores in the country, which include the retail store in Hyderabad, which marked the return of the brand to India, and the recently launched flagship store in Mumbai.

Located in the integrated township of Bhartiya City near Hebbal in Bengaluru, the new store, sprawling across 6,200 sq. ft, offers an unmatched toy shopping experience by offering convenience and accessibility to children and families. The store offers an extensive collection of top international brands such as LEGO, Hasbro and Mattel, alongside beloved Indian brands like Playshifu, Funskool and Winmagic. Kids of all ages can experience the magic of playing with interactive elements throughout the flagship, photo-op with Geoffrey the Giraffe, and branded experiences from top toy brands.

Commenting on the launch, Nitin Chhabra, CEO, ace turtle, said, “We are thrilled to bring Toys”R”Us® to Bengaluru with the opening of our new store at Bhartiya Mall. The expansive store extends beyond a simple shopping destination; it will serve as a comprehensive recreational space for children and families, offering a wide array of toys that cater to various interests and age groups. We offer the signature Toys“R”Us® shopping experience that is a benchmark globally for over 70 years. We believe there is tremendous potential for organized toy retailing in India given the fast-growing customer base. The expansion of Toys“R”Us® will contribute to the Government of India’s “Make in India” initiative by accelerating toy manufacturing in the country.”

“Bhartiya Mall Of Bengaluru is delighted to welcome the first store of Toys”R”Us® in Bengaluru” said Arjun Aggarwal, Vice Chairman & MD, Bhartiya Urban. “This iconic brand brings a world-class shopping experience for children and families. We are confident that it will be a favorite destination for children and parents alike. This collaboration aligns perfectly with our commitment to providing diverse and exciting options for our patrons, further enhancing the vibrancy and appeal of the mall,” added Aggarwal.

In June 2021, ace turtle entered a joint venture with the Flipkart Group’s Wholesale Entity in India to acquire the license of Toys“R”Us® in India. In March 2023, ace turtle unveiled India’s first Toys“R”Us® retail store in Hyderabad which has received phenomenal response from customers. In December 2023, ace turtle launched the flagship store of Toys“R”Us® at Linking Road in Mumbai which is India’s largest high-street toy store. Additionally, customers across India have been shopping for their favourite toys from the online store www.toysrus.in.

About Toys“R”Us®:

Toys“R”Us® has been a global leader in the toy category celebrating the joys of childhood and play with kids of all ages for more than 70 years. Geoffrey the Giraffe™, the beloved mascot of Toys“R”Us®, is adored by millions of kids and their families around the world. The brand generates more than USD$2 billion in global retail sales annually through 1,350+ stores and e-commerce businesses in 30 countries. Toys“R”Us® is owned by WHP Global, a leading brand management firm with a portfolio of consumer brands that generate over USD$6.5 billion in retail sales. 

About ace turtle:

ace turtle, new India’s leading tech-native retail company is spearheading the retail industry’s next phase of transformation. The company is vertically integrated from design, local manufacturing and marketing to reach consumers directly. ace turtle is powered by its proprietary technology which uses data science from design to fulfilment to meet ever-evolving consumer expectations. Bengaluru and Singapore-based ace turtle is the exclusive licensee of iconic global brands Lee®, Wrangler®, Toys“R”Us®, Babies“R”Us® and Dockers® for India and other South Asian markets.