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ace turtle appoints Pradeep Mukim as Chief Commercial Officer

– Brings deep domain expertise across fashion companies

Bengaluru, January 08, 2024: ace turtle, India’s leading technology-native retail company today announced the appointment of Pradeep Mukim as its Chief Commercial Officer. In his new role, Pradeep will lead the sourcing function and outlet business, in addition to driving strategic initiatives for ace turtle.

Pradeep brings a wealth of experience and expertise to ace turtle, having spent over thirty-three years in the fashion and apparel industry in India. He has a proven track record of success in building and managing high-performing sales teams, developing winning sales strategies, and forging strategic partnerships. Most recently, Pradeep served as Co-founder & CEO at Onip Lifestyle, a startup he founded in the school uniforms segment. He has held several leadership positions, including Chief Operating Officer at Reid & Taylor India, Head of International Business Development at Reliance Brands, Senior Vice President at VF Corporation.

Commenting on the appointment, Nitin Chhabra, CEO, ace turtle, said, “We are excited to welcome Pradeep to the ace turtle leadership team. As a rapidly growing company with ambitious expansion plans for our brands, having Pradeep, a fashion industry veteran and a former entrepreneur aboard is invaluable. His extensive experience, strategic vision, and passion for building customer-centric businesses will be critical as we continue to leverage technology to launch new brands and scale the business of existing brands.”

Expressing his delight, Pradeep Mukim, Chief Commercial Officer, ace turtle said, “I am deeply impressed by ace turtle’s innovative and technology-driven approach to scaling business of global fashion and lifestyle brands in India. I am excited to partner with the talented team here to accelerate the company’s growth and unlock new avenues for success.”

Since 2023, ace turtle has expanded its leadership team significantly to enable rapid and sustainable growth as it continues to expand its licensed brands portfolio. The company is the exclusive licensee of iconic global denim brands Lee® and Wrangler® in addition to iconic American toy retail chain Toys“R”Us® and Babies“R”Us® and California-based casual wear brand Dockers® for India and other South Asian markets.

About ace turtle:

ace turtle, new India’s leading tech-native retail company is spearheading the retail industry’s next phase of transformation. The company is vertically integrated from design, local manufacturing and marketing to reach consumers directly. ace turtle is powered by its proprietary technology which uses data science from design to fulfilment to meet ever-evolving consumer expectations. Bengaluru and Singapore-based ace turtle is the exclusive licensee of iconic global brands Lee®, Wrangler®, Toys“R”Us®, Babies“R”Us® and Dockers® for India and other South Asian markets.