~Appointment of Leo Burnett Orchard as the Creative Partner for its Licensed Brand Lee~
Bangalore, August 10th 2021 – India’s leading omnichannel platform company, ace turtle, announced the appointment of Leo Burnett Orchard as the creative partner for its Licensed Brand Lee. Leo Burnett Orchard, known for itsstrategy and creativity will now strengthen the brand positioning of Lee at ace turtle. The account will be handled by the agency’s Bangalore office.
Lee, the Legendary Denim Brand Since 1889 has been a signature of quality, innovation durability and versatility. Lee has always demonstrated the passion of innovation over 120 years, transforming from a practical-and-durable-workwear maker to an icon that has long stood for pioneering spirit, fearless confidence & unrelenting optimism.
Nitin Chhabra CEO ace turtle commented “We are excited to on-board Leo Burnett Orchard as our creative partner in our journey of building Lee as the most preferred denim brand in the country. Leo Burnett Orchard has one of the most lauded portfolios in the creative industry. This appointment accelerates and emphasizes the importance of strategic thinking, strong digital platform understanding and the creative approach. We are very excited to be partnering with Leo Burnett Orchard to continue our growth.”
Speaking about the win Dheeraj Sinha, CEO & Chief Strategy Officer – South Asia, Leo Burnett “Lee is a brand with a strong heritage. Denim brands have always been looked upon as a reflection of the culture and sentiment of the current times. This partnership gives us an opportunity to strengthen the brand through relevant cultural interventions which not only resonate with the youth but helps the brand achieve its business goals. We look forward to using our data-backed, creative approach to create a platform which will be relevant to the youth and help the brand build a strong connect with its audiences. ”
Adding further Gaurav Dudeja, Executive Vice President & National Head, Leo Burnett Orchard said “We are absolutely thrilled to be working with an iconic brand like Lee. Denim brands have always been representative of breaking stereotypes and we are looking forward to building a new age narrative for the brand. We are confident that our data- backed, platform first approach will help us build an engaging narrative for the brand and are looking forward to working together.”
Leo Burnett Orchard, a part of The Leo Burnett Group India, is a full-service integrated agency that specializes in strategy, creative, activation with digital, at its core. The agency has successfully built iconic brands across various categories including Amazon in e-commerce, OLA in personal mobility, Dream 11 in online gaming, Viacom 18 in media and OTT platforms. The agency is home to brands such as ACKO, PayNearby, Voot, Dailyhunt, Epifi and many more which has earned us several accolades.
ace turtle is a vertically integrated tech platform disrupting retail through technology. It’s at the forefront of new-age commerce bringing efficiency and scalability through the digital transformation of traditional Brands and Retailers. ace turtle, with its proprietary platform – Rubicon, integrates online and offline retail channels enhancing efficiency and scalability through omnichannel transformation by intelligent use of data. Rubicon is used by large Global Brands as a SAAS Platform and is also leveraged by ace turtle for its licensed Brands portfolio. Its Licensed Brands portfolio includes long-term licenses of marquee brands Lee, Wrangler, Toys”R”Us, and Babies”R”Us. For more information please click on www.aceturtle.com