Berry leads the day-to-day operations of the organization. As a brand & retail expert with over two decades of experience, he provides insights and expertise in strategy formulation to drive scale and profitability. An alumnus of NIFT, Berry has previously served in multiple leadershiproles as the Business Head of Timberland, Paul & Shark, GAS, Dune and as Retail Head for Diesel. As a founding member of Reliance Brands, he was responsible for Operations, Sales, Marketing and building teams to run these businesses. His earlier role in VF Corporation as
Assistant Business Head – Lee was to spearhead the retail operations & merchandising.