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G-STAR (originally founded in Amsterdam in 1989) looks at denim differently. The ‘Art of Denim’ is the philosophy behind a relentless pursuit to push boundaries. It inspires the brand’s craftmanship and approach to denim. The world of art and culture takes G-STAR beyond the realm of fashion. It gives them a unique position in the denim landscape where they see no limits. With innovation, sustainability and creativity at our core, we aim to bring pioneering styles and challenge industry standards, while constantly trying to improve our impact on people and planet.

ace turtle chapter

In 2025, ace turtle entered into an exclusive, long-term licensing partnership with US-based WHP Global to expand the iconic denim brand G-STAR in India both offline and online.

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Rooted in denim culture, we challenge everything when it comes to the fabric. We constantly push boundaries and dare conventions, with creativity at the core of everything we do. We are pioneers with principles. Always looking towards the future, we're committed to bringing innovations season after season. We don't ask why. We ask why not. Because to us, there’s no limit to what denim can do.

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/gstarraw_india
/gstarrawindia.official
/@gstar_india