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Omnichannel Focus

Lee is an iconic American denim and casual lifestyle apparel brand founded by H.D. Lee. Backed by over 130 years of purposeful design and craftsmanship, the brand inspires people to stand tall and live confidently. Lee’s collections include a range of styles. Lee’s movement-inspired innovations, versatile styling and superior fit continue to inspire generations of brand loyalists. ace turtle acquired the exclusive long-term licensing rights for this much-loved brand in India in 2021.

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Accelerated Growth

The Wrangler brand is an American icon that celebrates the spirit of people who work hard, have fun and recognise courageous individuality. Wrangler has represented genuine style and comfort since it first started making jeans in 1947. Rooted in the American West, the brand blends a rich legacy with a commitment to unmatched quality and timeless design. Wrangler’s innovative collections look and feel great – making consumers ready for life, every day. In 2021, ace turtle acquired the exclusive long-term licensing rights for Wrangler in India.

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Our passion and tech-driven DNA supercharges the growth and retail digitization of marquee brands in India.

G – STAR

G-STAR (originally founded in Amsterdam in 1989) looks at denim differently. The ‘Art of Denim’ is the philosophy behind a relentless pursuit to push boundaries. It inspires the brand’s craftmanship and approach to denim. The world of art and culture takes G-STAR beyond the realm of fashion. It gives them a unique position in the denim landscape where they see no limits.

With innovation, sustainability and creativity at our core, we aim to bring pioneering styles and challenge industry standards, while constantly trying to improve our impact on people and planet.

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