Splash Fashions to expand its digital presence, partners with Ace Turtle for omnichannel enablement
12 Dec 2018 Splash Fashions to expand its digital presence, partners with Ace Turtle for omnichannel enablement
Splash Fashions, Middle East’s largest fast-fashion retailer is looking to consolidate its digital presence in India. As a part of growing its omnichannel offerings, Splash Fashions has partnered with Ace Turtle, Asia’s leading omnichannel platform company. Ace Turtle’s omnichannel technology will enable Splash Fashions to power a unified brand experience for its customers across all channels.
With customers looking more and more to engage with the brands across all channels, an effective omnichannel strategy is key to success for brands. Ace Turtle’s omnichannel technology platform will help Splash Fashions to build inventory visibility across channels, hence ensuring higher sales through a seamless offline online integration.
Speaking on their partnership with Ace Turtle, Abhinav Zutshi, COO, Splash India said “As omnichannel retailing is continuing to mature and the lines between online and physical store blurring, we have realized the importance of having a consistent presence across various sales channels. As a part of our larger focus on building our omnichannel strategy, we have partnered with Ace Turtle, who have proven their leadership in omnichannel enablement for enterprise brands. We are looking forward to this partnership and are confident that Ace Turtle’s expertise as a technology platform will help us in accelerating our growth across various sales channels”.
The Indian retail market is expected to hit Rs 1,02,50,500 crore (US $1,576 billion) by 2026, growing at a CAGR of 10 per cent. A big chunk of this number belongs to the fashion segment. Splash Fashions started off in the Indian market, eight years ago with its first store in Hyderabad. The retailer currently have 19 stores across India and forsee a cautious but aggressive expansions through company owned stores, primarily targeting metros and tier II cities.
Speaking on this partnership, Nitin Chhabra, CEO, Ace Turtle said “Fashion retail in India is poised to grow significantly to $85 billion by 2022, The immense business opportunity in this segment has become instrumental in brands focusing on gearing up their omnichannel strategy. Splash Fashion, over the years have witnessed tremendous growth in India, having captured the fashion preference of Indian consumers. We are excited to partner with them and look forward to playing a significant role in scaling up Splash Fashion’s omnichannel offerings”.
Ace Turtle, in the last few years have grown has a true market leader for enabling omnichannel enablement. With more than 50 enterprise fashion brands in its portfolio, Ace Turtle has developed a tech enabled platform that facilitates commerce across all online and offline sales channels.
Splash Fashion, a part of the Landmark Group, was founded in 1993 as a single brand store in Sharjah and is currently present in over 200 retail points in 14 countries across the globe. In India, Splash is present through 21 exclusive brand stores across Delhi, Mumbai, Bangalore, Hyderabad, Chennai, Cochin, Chandigarh, Mohali, and Mangalore. Splash is also available on Myntra, Jabong, Paytm Mall and is looking to further expand its ecommerce reach this year with other key portals.
Splash is positioned as an affordable fast fashion brand which is a brand of choice for the young, global Indian men and women. As a brand Splash believes in constantly being a trend-setter in the region and has successfully created some of the biggest and most popular brand properties/events which have now become part of the social calendar of the Region. The Splash Calendar and Splash Fashion Shows are by far the most popular annual and bi-annual events in the brand’s portfolio of events globally.
About Ace Turtle:
Ace Turtle is a technology driven platform company that provides direct to consumer web commerce solutions for leading Retail Brands. Ace Turtle, with its proprietary platform, integrates online and offline retail channels automating and optimizing Omni-Channel fulfilment. The platform provides brands with a single view of inventory. It helps reduce the costs and complexity of Omni-Channel transformation for brands through automation by intelligent use of data. Ace Turtle’s solutions are currently used by brands such as Ray-Ban, Puma, Max, Arrow, Flying Machine, Ed Hardy, US Polo, Fossil and more. Ace Turtle’s Omni-Channel platform comprising of technology, logistics and customer support enables brands and retailers to improve the post-click commerce experience of their customers.
With offices located in India, and Singapore, Ace Turtle is backed by investors such as Singapore based Vertex Ventures, the venture arm of Temasek Holdings and C31 Ventures, the venture arm of CapitaLand,