Why do Retailers need to collaborate supply chain to make omnichannel successful?

19 Sep 2018 Why do Retailers need to collaborate supply chain to make omnichannel successful?

Shoppers demand the right to buy anywhere and get anything. Retailers must meet customer demands to be prepared to lose a sale and perhaps the customer for a long term. Customer are loyal to exceptional service and cost and are no longer tied to any particular retailer or brand. This demand for service has created an urgency which retailers must meet,and it begins with supply chain.

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