How brands can benefit from a Progressive Front End
22 Jan 2020 How brands can benefit from a Progressive Front End
Today all enterprise brands selling online are in a dilemma –whether to go with online marketplace or to sell
exclusively through their own webstore or both. Ecommerce marketplace giants have been betting big on deep discounting in order to accelerate customer acquisition. However, few companies have been hell-bent on maintaining the level playing field in terms of pricing across channels.
Progressive web apps have been around for a few years now and can provide highly engaging user experience of a native app without the same development costs. PWAs may soon be eclipsing native apps. A survey done by Jaxenter found that 46% of their developer audience believe PWAs to be the future, while only 14% who believed native apps will ultimately prevail
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