How India buys Fashion online: ace turtle eCommerce Report 2018

How India buys Fashion online: ace turtle eCommerce Report 2018

How India buys Fashion online: ace turtle eCommerce Report 2018

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The fashion and lifestyle industry in India is witnessing a surge, with strong drivers of growth and host of other factors resulting in its progress. Pegged at USD 100 billion and growing at a CAGR of 8-10 percent by 2020, the segment is projected to grow by 15-20 percent over the next five years, from the current 4 percent. Source: Myntra.

Online fashion commerce seems to be picking up quite rapidly in the last few years. According to eCommerce major Myntra, the total number of online transactions were 200 million in 2017 and are expected to increase by 65 percent by 2020. Of the online transactions, 60 million is the base of online fashion shoppers, which is estimated to double by 2020 to about 120 million.

This report, which is the first time we have come up with something like this reflects on how India shops fashion online. In this, we have focused on a comparative study on online shopping during sales event days that eCommerce majors come up from time to time and that of non-sales event days from January 2018 – August 2018. The data is gathered from transactions that has taken place on our partner online channels which includes both marketplace and brands online sales channels.

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Nagashree Manjunath
nagashree.m@aceturtle.com
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