
Endless aisle technology, How it can power up in store conversion
13 Aug 2018 Endless aisle technology, How it can power up in store conversion
Let’s face the reality, customers are no longer waiting on sales assistant to become available and now want the power to browse, discover and purchase on their own.
The store of the future needs to be a destination format that is fully integrated with the consumer’s digital journey right from awareness building to searching/comparing options to triggering purchase to loyalty – all of which is a convenient and seamless enabled by automation, analytics and digital technologies.
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