How Retailers can deliver a seamless cross channel customer experience
26 May 2019 How Retailers can deliver a seamless cross channel customer experience
Ever gone to a retail store and completely fallen in love, but when you visit their web store it looks archaic? Or maybe you made an online purchase from a store and signed up to get their email newsletter only to find that it is not user-friendly.
What’s happening? You are experiencing a disconnect with your customer from the initial positive response that you would have enjoyed. Customers develop dissonance with the brand each day because of this reason. The initial synergy is lost because of a few bumps in the customer experience road.