Choosing the right online channel : own web-store , marketplace or both

06 Oct 2019 Choosing the right online channel : own web-store , marketplace or both

Today all enterprise brands selling online are in a dilemma –whether to go with online marketplace or to sell
exclusively through their own webstore or both. Ecommerce marketplace giants have been betting big on deep discounting in order to accelerate customer acquisition. However, few companies have been hell-bent on maintaining the level playing field in terms of pricing across channels.

Taking a call on which channel to choose in order to sell your product is a common problem most brands face as
both these channels have their own pros and cons. What is needed is to carefully analyse your business goal and
opportunities to narrow down the choice. The place where you sell your product should match with your ultimate sales objective. There is no doubt about the fact that a marketplace model is a lucrative option. Everyone wants a
piece of it. However, before going for this model, you need to analyse how your business model fits within the
marketplace.

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