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What is the meaning of “Omni”?

Omni is derived from the Latin word “Omnis” which means all.

What is Omnichannel Retailing?

Omnichannel is a sales and/or marketing strategy that seeks to provide a seamless experience to customers whether they are shopping online or offline.

What is Omnichannel Marketing?

Omnichannel marketing is a subset of an overall omnichannel retailing strategy where offline customers are marketed to using online channels and vice-versa. For example, an online advertising campaign to drive store visits or in-store communication about offers on the e-commerce website.

How is Omnichannel is different from Multichannel?

A multichannel strategy allows the customers of a business to buy from multiple channels (brick and mortar stores, ecommerce website, telephonic orders, etc) but these channels are not integrated. For example, a product bought online cannot be returned in store.

An omnichannel strategy integrates all the channels of a multichannel business to provide a single commerce experience to the customer.

What is a Marketplace?

An online marketplace is an e-commerce website where multiple third parties sell their products but the orders are managed by the marketplace operator. Some examples of these would be Flipkart and Amazon in India and Lazada and Zalora in Singapore.