How online sales for Fossil jumped 6x in one year
19 Jul 2019 How online sales for Fossil jumped 6x in one year
Fossil consolidated its eCommerce strategy by launching its monobrand online store apart from selling its products across leading marketplaces in India. However, the challenge was to achieve a consistent growth trajectory in terms of its online sales. Doing so would require more tech prowess and smart algorithm that would enable a single enterprise view of inventory across multiple sales channels.