Flying Machine grew its marketplace GMV and orders by more than 20X. Here’s how
20 Jun 2018 Flying Machine grew its marketplace GMV and orders by more than 20X. Here’s how
Flying Machine is India’s first home bred jeans brand, owned Arvind mills’ garment division. Born in the year 1980, the brand was considered a cult for the next 10 years. It’s really hard to find a fashion-conscious male from that time in India who did not wear denims made by Flying Machine. Cornered substantial market with the innovation of Indian fit, a ‘guaranteed brand’ available at a decent price. By 1994, it had become a leader in branded jeans in India and still seen as trendy and premium.
As Flying Machine began to grow, and experience increased online success, the brand realized that to continue the same growth trajectory, it needed to expand its presence across multiple marketplaces. Doing so would require more tech prowess and smart algorithms that would help in enabling a single enterprise view of inventory across multiple sales channel.