How ace turtle transformed Bata’s in-store conversion
04 Mar 2019 How ace turtle transformed Bata’s in-store conversion
Post eCommerce customers expected larger width of products in-store. Bata faced the challenge of high width of product line combined with a large number of stores making it difficult to make all products, colors and sizes available at all stock points. This led to inefficient replenishment resulting in cut sizes and stock outs in stores resulting in lower conversion rate. Moreover, the inventory was captive and not fungible across sales channels.
Read the full case study to know how ace turtle’s omnichannel platform was instrumental in transforming Bata’s in-store conversion.