How Arrow India grew its marketplace business by 3.5X

How Arrow India grew its marketplace business by 3.5X

How Arrow India grew its marketplace business by 3.5X

Arrow is an authentic American lifestyle brand with an assortment of men’s, women’s and children’s apparel and apparel-related products. Sold in over 55 countries worldwide. In India, Arrow is the leading premium men’s formal wear brand.

Arrow India had a steady business on online marketplace websites but there was significant scope for improvement. Some of the issues they were facing were:

  • Limited representation on the online marketplaces
  • Inventory scattered and in silos across channels and geographies
  • Inability of brand’s warehouse to service eCommerce orders

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Nagashree Manjunath
nagashree.m@aceturtle.com
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